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Managing the China challenge : how to achieve corporate success in the People's Republic / Kenneth Lieberthal.
Lippincott Library HD2910 .L54 2011
Available
- Format:
- Book
- Author/Creator:
- Lieberthal, Kenneth.
- Language:
- English
- Subjects (All):
- International business enterprises--China.
- International business enterprises.
- Business planning.
- China.
- Business planning--China.
- China--Commercial policy.
- Commercial policy.
- China--Economic policy--2000-.
- Economic policy.
- Physical Description:
- xviii, 149 pages : illustrations ; 24 cm
- Place of Publication:
- Washington, D.C. : Brookings Institution Press, [2011]
- Summary:
- "Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"-- Provided by the publisher.
- Contents:
- Where China wants to go
- Growth drivers and constraints
- The operating environment
- Necessary changes in MNC strategy
- Managing risks
- Looking to the future.
- Notes:
- Includes bibliographical references (pages 133-141) and index.
- ISBN:
- 9780815722045
- 0815722044
- OCLC:
- 713834639
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