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The political marketing game / Jennifer Lees-Marshment.
Van Pelt Library JF2112.C3 L43 2011
Available
- Format:
- Book
- Author/Creator:
- Lees-Marshment, Jennifer.
- Language:
- English
- Subjects (All):
- Campaign management.
- Political campaigns.
- Marketing--Political aspects.
- Marketing.
- Physical Description:
- xii, 259 pages : illustrations ; 23 cm
- Place of Publication:
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
- Summary:
- "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- Provided by publisher.
- Contents:
- Machine generated contents note:
- Introduction
- Analyzing the Market
- Strategic Development
- Leading Responsively
- Marketing the Party
- Communicating
- Managing Delivery
- Marketing Democratically
- Conclusion: Political Marketing, Democracy and Partnership
- Academic References
- Practitioner Interview References.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780230537774
- 0230537774
- OCLC:
- 670481148
- Online:
- Cover image
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