Landscapes of capital : representing time, space, and globalization in corporate advertising / Robert Goldman and Stephen Papson.

Format:

Book

Author/Creator:

Goldman, Robert, 1949-

Language:

English

Subjects (All):

Advertising--Social aspects.

Advertising.

Institutional advertising.

Capitalism and mass media.

Television advertising.

Physical Description:

xi, 222 pages : illustrations ; 24 cm

Place of Publication:

Cambridge ; Malden, MA : Polity Press, 2011.

Summary:

Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This project is based on the premise that corporate advertising's landscapes help shape our epoch's imaginative conceptualizations of the spatial relations, the temporal flows, and the cultural geographies that correspond to the emergence of a high-tech global economy.

In Landscapes of Capital, Robert Goldman and Stephen Papson examine how corporate television ads from the last 15 years have organized predominant images, tropes, and narrative representations of a world in transition. The volume takes particular interest in how relations of space, time, speed, capital, technology, and globalization are narratively represented in advertising. Goldman and Papson skillfully demonstrate how Capital represents itself at a moment of critical historical transition - the passage into high-tech globalization and the crises associated with it. They argue that corporate ads can be read to reveal how Capital represents itself and the world that is being wrought - in terms of the signifiers it prefers and the stories it tells. Book jacket.

Contents:

1 Mapping the Symbolic Landscape of Corporate Capital 1

2 Dreamworks of the New Economy 19

3 Landscapes of Fictitious Capital 47

4 Representing the Social Relations of Production in the Network Economy 64

5 Landscapes of Speed: Blurred Visions of Capital 105

6 Deterritorialized and Reterritorialized: The Semiotic Architecture of Capital 133

7 The Cultural Geography of the Corporate Imaginary 156

8 Mapping the Terrain in a Sign Economy 183.

Notes:

Includes bibliographical references (pages [208]-214) and index.

ISBN:

0745652077

9780745652078

9780745652085

0745652085

OCLC:

669262682