Research methods in anthropology : qualitative and quantitative approaches / H. Russell Bernard.

Format:

Book

Author/Creator:

Bernard, H. Russell (Harvey Russell), 1940-

Language:

English

Subjects (All):

Ethnology--Methodology.

Ethnology.

Physical Description:

xiii, 666 pages : illustrations ; 26 cm

Edition:

Fifth edition.

Place of Publication:

Lanham, Md. : AltaMira Press, [2011]

Summary:

Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernard's unmistakable conversational style, his guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

Special Features of the Fifth Edition

Expanded treatment of sampling, interviewing, participant observation, taking and managing field notes, analyzing data, and text analysis

Updated information about recording equipment, voice-recognition software, computer-based questionnaire methods, Internet-based surveys, and word processors as text managers

New "Further Reading" section at the end of each chapter

Updated and much-expanded bibliography Book jacket.

Contents:

1 Anthropology and the Social Sciences 1

2 The Foundations of Social Research 23

3 Preparing for Research 54

4 Research Design: Experiments and Experimental Thinking 82

5 Sampling I: The Basics 113

6 Sampling II: Theory 130

7 Sampling III: Nonprobability Samples and Choosing Informants 143

8 Interviewing I: Unstructured and Semistructured 156

9 Interviewing II: Questionnaries 187

10 Interviewing III: Cultural Domains 223

11 Scales and Scaling 238

12 Participant Observation 256

13 Field Notes and Database Management 291

14 Direct and Indirect Observation 306

15 Introduction to Qualitative and Quantitative Analysis 337

16 Cognitive Anthropology I: Analyzing Cultural Domains 346

17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis 386

18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis 407

19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 429

20 Univariate Analysis 458

21 Bivariate Analysis: Testing Relations 492

22 Multivariate Analysis 533.

Notes:

Includes bibliographical references and indexes.

ISBN:

9780759112414

075911241X

9780759112421

0759112428

9780759112438

0759112436

OCLC:

681481569

Publisher Number:

99943582880