1 option
Ads, fads, and consumer culture : advertising's impact on american character and society / Arthur Asa Berger.
LIBRA HF5823 .B438 2011
Available from offsite location
- Format:
- Book
- Author/Creator:
- Berger, Arthur Asa, 1933-
- Language:
- English
- Subjects (All):
- Advertising--United States.
- Advertising.
- United States.
- Popular culture--United States.
- Popular culture.
- Consumer education--United States.
- Consumer education.
- Physical Description:
- xxiii, 233 pages : illustrations ; 23 cm
- Edition:
- Fourth edition.
- Place of Publication:
- Lanham : Rowman & Littlefield, 2011.
- Summary:
- Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of "mall girls," sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text. Book jacket.
- Contents:
- Advertising in American society
- Consumer cultures
- Advertising and the communication process
- Running it up a flagpole to see if anyone salutes
- Sexuality and advertising
- Political advertising
- The marketing society
- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement
- Analyzing television commercials: the Macintosh "1984" commercial
- Where next?
- Notes:
- Includes bibliographical references (pages 215-223) and index.
- ISBN:
- 1442206683
- 9781442206687
- 1442206691
- 9781442206694
- OCLC:
- 700406822
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.