The filter bubble : what the Internet is hiding from you / Eli Pariser.

Format:

Book

Author/Creator:

Pariser, Eli.

Language:

English

Subjects (All):

Invisible Web.

Information organization.

Semantic Web--Social aspects.

Semantic Web.

World Wide Web--Subject access.

World Wide Web.

Internet--Censorship.

Internet.

Social aspects.

Physical Description:

294 pages ; 22 cm

Place of Publication:

New York : Penguin Press, 2011.

Summary:

The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.

Contents:

The race for relevance

The user is the content

The Adderall society

The you loop

The public is irrelevant

Hello, world!

What you want, whether you want it or not

Escape from the city of ghettos.

Notes:

Includes bibliographical references and index.

ISBN:

9781594203008

1594203008

OCLC:

682892628

Online:

Cover image