2 options
Business management for the equine industry / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon.
Table of contents Available online
View onlineLIBRA HD9434.G7 E37 2006
Available from offsite location
- Format:
- Book
- Author/Creator:
- Eastwood, Sharon.
- Language:
- English
- Subjects (All):
- Horse industry--Great Britain--Management.
- Horse industry.
- New business enterprises--Great Britain.
- New business enterprises.
- Management.
- Great Britain.
- Physical Description:
- x, 158 pages : illustrations ; 25 cm
- Place of Publication:
- Ames, Iowa : Blackwell Pub., 2006.
- Summary:
- This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
- Contents:
- Part 1 Assessing a Business
- 2 The British equine industry 7
- Manufacturing and breeding 9
- Owners and riders 13
- The service sector 25
- 3 The livery industry 27
- Range of services available 28
- Variation of charges 30
- Facilities offered 33
- 4 The external environment 35
- How do we get the information? 36
- Framework for the analysis 37
- Political factors 39
- Economic factors 41
- Social factors 43
- Technological factors 45
- Legal factors 46
- Environmental factors 50
- 5 The competitive environment 53
- Framework for the analysis 54
- Rivalry from existing competitors 55
- Threat of new entrants 56
- Bargaining power of suppliers 57
- Bargaining power of customers 57
- Threat of substitute products 58
- 6 The resource appraisal 59
- SWOT analysis 60
- Resource appraisal 61
- Part 2 Managing a Business
- 7 Resource management 75
- Equine resources 75
- Physical resources 76
- Human resources 78
- Financial resources 80
- Risk assessment 83
- 8 Strategic planning 85
- Assessing the situation 86
- Setting targets 87
- Devising the strategy 89
- Military theories 90
- Porter's generic strategies 91
- Assessing the options 95
- Implementation 97
- 9 Marketing 101
- Market analysis 102
- Market research 103
- The marketing mix 104
- Marketing strategies 107
- The marketing plan 110
- 10 The business plan 113
- Covering letter 113
- Title page 114
- Contents page 114
- Current market situation 114
- Existing business 115
- Proposed development 115
- Project schedule 115
- Marketing plan 116
- Finance plan 116
- Critical risk assessment 116
- Sensitivity analysis 116
- 1 The small DIY yard 121
- 2 The small competition yard 128
- 3 The commercial livery yard 136
- 4 The equestrian centre 144.
- Notes:
- Includes bibliographical references (pages 153-155) and index.
- ISBN:
- 140512606X
- 9781405126069
- OCLC:
- 58452027
- Online:
- Contributor biographical information
- Publisher description
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.