2 options
Three essays on interactions between vertically related firms.
- Format:
- Book
- Thesis/Dissertation
- Author/Creator:
- Tyagi, Rajeev Kumar.
- Language:
- English
- Subjects (All):
- Economics.
- Management.
- Marketing.
- 0338.
- 0454.
- 0511.
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Penn dissertations--Managerial science and applied economics.
- Managerial science and applied economics--Penn dissertations.
- Local Subjects:
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Penn dissertations--Managerial science and applied economics.
- Managerial science and applied economics--Penn dissertations.
- 0338.
- 0454.
- 0511.
- Physical Description:
- 167 pages
- Contained In:
- Dissertation Abstracts International 57-06A.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- Vertical relationships between firms pervade both consumer and industrial markets. For example, component suppliers interact with end-product manufacturers (e.g., Intel and Compaq), wholesalers supply products to distributors (e.g., Baxter and health care providers), and manufacturers have arrangements with retailers (e.g., Procter & Gamble and A&P Supermarkets). This dissertation analyzes strategic interactions between vertically related firms in three separate essays. In the first essay, we examine how the frequency of introduction of successive generations of components by an upstream supplier (e.g., microprocessors by Intel) is affected by the structure of a downstream assembler industry (e.g., personal computer industry). In the second essay, we study how the preemptive product positioning strategy of upstream suppliers (e.g., national brand manufacturers such as P&G) is influenced by the anticipated entry of a new product by a downstream distributor (e.g., store brands by retailers such as A&P). In the third essay, we examine how the optimal pricing policy of an upstream supplier of an intermediate-product (e.g., General Electric's jet engines) is affected by the nature of competitive interactions in the downstream end-product industry (e.g., aircraft industry).
- Notes:
- Thesis (Ph.D. in Marketing) -- University of Pennsylvania, 1996.
- Source: Dissertation Abstracts International, Volume: 57-06, Section: A, page: 2579.
- Supervisor: Jagmohan S. Raju.
- Local Notes:
- School code: 0175.
- Access Restriction:
- Restricted for use by site license.
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