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Medill on media engagement / edited by Abe Peck, Edward C. Malthouse.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Mass media.
- Journalism.
- Communication.
- Physical Description:
- xii, 249 pages ; 18 cm
- Place of Publication:
- Cresskill, NJ : Hampton Press, 2010.
- Contents:
- Engagement, experiences, and concepts. Medill on media engagement : an introduction / Edward C. Malthouse and Abe Peck
- Media concepts / Bobby J. Calder
- Creating loyalty and maximizing readership through media experiences. The makes me smarter experience / Owen Youngman
- The civic experience / Ellen Shearer
- The utilitarian experience / Abe Peck
- The inspiration experience / Charles Whitaker
- The identity experience / Rachel Davis Mersey
- The co-producing experience/ Ashlee Humphreys
- The community-connection experience / Rich Gordon
- The anchor camaraderie experience / Beth Bennett
- The timeout experience / Patti Wolter
- The entertainment and diversion experience / Josh Karp
- The visual experience / Matt Mansfield & Jeremy Gilbert
- The talk about and share experience/implementing experiences / Steven S. Duke
- Experience case studies. Case study : Food Network /
- Ben Sylvan
- Experience case studies : examples from Medill's Innovation Study Projects / David L. Nelson.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781572739864
- 157273986X
- 9781572739871
- 1572739878
- OCLC:
- 663822338
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