Split-second persuasion : the ancient art and new science of changing minds / Kevin Dutton.

Format:

Book

Author/Creator:

Dutton, Kevin, 1967-

Language:

English

Subjects (All):

Persuasion (Psychology).

Change (Psychology).

Influence (Psychology).

Physical Description:

296 pages : illustrations, music ; 24 cm

Edition:

First U.S. edition.

Place of Publication:

Boston : Houghton Mifflin Harcourt, 2011.

Summary:

A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.

Contents:

The persuasion instinct

Fetal attraction

Mind theft auto

Persuasion grandmasters

Persuasion by numbers

Split-second persuasion

The psychopath : natural born persuader

Horizons of influence.

Notes:

"First published in Great Britain in 2010 by William Heinemann"--T.p. verso.

Includes bibliographical references (pages [261]-280) and index.

ISBN:

9780151012794

0151012792

OCLC:

515467666