The Construction of English : Culture, Consumerism and Promotion in the ELT Global Coursebook / John Gray.

Format:

Book

Author/Creator:

Gray, John, 1955-

Language:

English

Subjects (All):

English language--Study and teaching--Foreign speakers.

English language.

English language--Globalization.

Physical Description:

xi, 218 pages ; 23 cm

Place of Publication:

New York, NY : Palgrave Macmillan, 2010.

Summary:

"This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally"--Provided by publisher.

Contents:

Machine generated contents note:

Acknowledgements

Introduction

Culture and English Language Teaching

Describing and Analysing ELT Coursebooks

Representational Repertoires 1: Streamline Connections and Building Strategies

Representational Repertoires 2: The New Cambridge Course 2 and The New Edition

Production and Regulation of Content

Consumption of Content

Future Directions

Conclusion

Notes

Appendices

Bibliography

Index.

Notes:

Includes bibliographical references and index.

ISBN:

9780230222588

0230222587

OCLC:

670211525