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When media are new : understanding the dynamics of new media adoption and use / John Carey and Martin C.J. Elton.

LIBRA HM851 .C3665 2010
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Format:
Book
Author/Creator:
Carey, John, 1946-
Contributor:
Elton, M. C. J.
Series:
New media world
The new media world
Language:
English
Subjects (All):
Digital media--Social aspects.
Digital media.
Physical Description:
viii, 363 pages : illustrations ; 23 cm.
Place of Publication:
Ann Arbor : Digital Culture Books/University of Michigan Press and the University of Michigan Library, 2010.
Contents:
Introduction
Processes. Adoption of new media
The fragility of forecasting
Implementation
User research
Case studies. How new media affect television viewing
Videophones and teleconferencing
When online media were new : the missing chapter
The long road to interactive television
Satellite radio
The integration of mobile phones into everyday life.
Notes:
Includes bibliographical references and index.
ISBN:
9780472070855
0472070851
9780472050857
0472050850
OCLC:
466344574

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