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Global advertising, attitudes and audiences / Tony Wilson.
Lippincott Library HF5823 .W52 2011
By Request
- Format:
- Book
- Author/Creator:
- Wilson, Tony.
- Series:
- Routledge advances in management and business studies ; 44.
- Routledge advances in management and business studies ; 44
- Language:
- English
- Subjects (All):
- Advertising.
- Telemarketing.
- Physical Description:
- xiv, 167 pages ; 24 cm.
- Place of Publication:
- New York : Routledge, 2011.
- Contents:
- Audiences articulating advertising
- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism
- Interpreting place branding : absorbing or alienating?
- From productive consumer to reflective citizen : a reception study of advertising academia online
- Cellphone connections : audiences activating Agora
- Mall-eable media marketing : "give reality the slip?"
- Banks, blogging and reflexive branding.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780415875974
- 0415875978
- OCLC:
- 526106426
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