Essentials of public health communication / Claudia F. Parvanta ... [and others].

Format:

Book

Contributor:

Parvanta, Claudia F.

Series:

Essential public health

Language:

English

Subjects (All):

Communication in medicine.

Public health.

Health education.

Medical informatics.

Communication.

Health Education--methods.

Communications Media.

Health Promotion.

Public Health Informatics--methods.

Medical Subjects:

Communication.

Health Education--methods.

Communications Media.

Health Promotion.

Public Health Informatics--methods.

Physical Description:

xxxi, 409 pages : illustrations ; 28 cm.

Other Title:

Public health communication

Place of Publication:

Sudbury, MA : Jones & Bartlett Learning, [2011]

Contents:

Introduction to public health communication and informatics / Claudia Parvanta

A public health communication planning framework / Claudia Parvanta

Informatics and public health / David E. Nelson

Understanding and reporting the science / David E. Nelson

"What" to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig

Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, and Claudia Parvanta

Speaking to the public : health literacy and numeracy / David E. Nelson and Claudia Parvanta

Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta

Formative research for strategy development / Claudia Parvanta

The strategic health communication plan / Claudia Parvanta

It's a multimedia world / Sarah Parvanta and Claudia Parvanta

Developing and testing a media strategy / Claudia Parvanta

Developing the implementation plan : a summary of section III / Claudia Parvanta

Evaluating a health communication program / May Grabbe Kennedy

Patient-provider communication / Richard N. Harner

Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta.

Notes:

Includes bibliographical references and index.

ISBN:

9780763771157

0763771155

OCLC:

607465803