The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.

Format:

Book

Author/Creator:

Nagle, Thomas T., 1951-

Contributor:

Hogan, John E. (College teacher)

Zale, Joseph

Sabin W. Colton, Jr., Memorial Fund.

Language:

English

Subjects (All):

Pricing.

Marketing--Decision making.

Marketing.

Physical Description:

xiv, 334 pages : illustrations ; 24 cm

Edition:

Fifth edition.

Place of Publication:

Boston : Prentice Hall, [2011]

Contents:

Strategic pricing : coordinating the drivers of profitability

Value creation : the source of pricing advantage

Price structure : tactics for pricing differently across segments

Price and value communication : strategies to influence willingness-to-pay

Pricing policy : managing expectations to improve price realization

Price level : setting the right price for sustainable profit

Pricing over the product life cycle : adapting strategy in an evolving market

Pricing strategy implemention : embedding strategic pricing in the organization

Costs : how should they affect pricing decisions?

Financial analysis : pricing for profit

Competition : managing conflict thoughtfully

Measurement of price sensitivity : research techniques to supplement judgment

Ethics and the law : understanding the constraints on pricing.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Sabin W. Colton, Jr., Memorial Fund.

ISBN:

9780136106814

0136106811

OCLC:

465681514