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"Ask the man who owns one" : an illustrated history of Packard advertising / Arthur W. Einstein ; foreword by Steven Rossi.
Lippincott Library HF6161.A9 E385 2010
Available
- Format:
- Book
- Author/Creator:
- Einstein, Arthur W., 1933-
- Language:
- English
- Subjects (All):
- Advertising--Automobiles--United States--Pictorial works.
- Advertising.
- Packard automobile.
- Packard Motor Car Company.
- Advertising--Automobiles.
- United States.
- Genre:
- Pictorial works.
- Illustrated works.
- Physical Description:
- vii, 258, 16 pages : illustrations (some color) ; 27 cm
- Place of Publication:
- Jefferson, N.C. : McFarland & Company, [2010]
- Summary:
- "This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher.
- Contents:
- Roots
- The Ohio years
- Growing up in Detroit, 1904-1914
- The War Years, 1915-1920
- The Roaring Twenties, 1920-1929
- Brother can you spare a dime? 1930-1934
- Changing the guard, 1935-1942
- A new Packard emerges
- Rest in peace.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780786447732
- 0786447737
- OCLC:
- 496959691
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