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Television and new media : must-click tv / Jennifer Gillan.
Van Pelt Library PN1992.3.U5 G55 2011
Available
- Format:
- Book
- Author/Creator:
- Gillan, Jennifer.
- Language:
- English
- Subjects (All):
- Television programs--United States.
- Television programs.
- Television broadcasting--Technological innovations.
- Television broadcasting.
- United States.
- Television programs--United States--Rating.
- Television broadcasting--Technological innovations--United States.
- Convergence (Telecommunication).
- Television viewers--United States.
- Television viewers.
- Physical Description:
- 313 pages ; 24 cm
- Place of Publication:
- New York : Routledge, 2011.
- Contents:
- Introduction : it's network tv
- Fan tracking, targeting, and interaction from the web to the WB
- Timeshifting, circumvention, and flow on Fox
- Placeshifting, schedule-shifting, and the long-arc serial on ABC
- Branding, synergy, and product integration on NBC
- Conclusion.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780415802376
- 0415802377
- 9780415802383
- 0415802385
- 9780203875032
- 0203875036
- OCLC:
- 368025074
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