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Cultures of commodity branding / Andrew Bevan, David Wengrow, editors.
Penn Museum Library GN430 .C856 2010
By Request
- Format:
- Book
- Series:
- Publications of the Institute of Archaeology, University College London
- Language:
- English
- Subjects (All):
- Material culture--History--Congresses.
- Material culture.
- Manufactures--History--Congresses.
- Manufactures.
- Marks of origin--History--Congresses.
- Marks of origin.
- Trademarks--History--Congresses.
- Trademarks.
- Branding (Marketing)--History--Congresses.
- Branding (Marketing).
- History.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- 242 pages : illustrations ; 24 cm.
- Place of Publication:
- Walnut Creek, Calif. : Left Coast Press, [2010]
- Contents:
- Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow
- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan
- The work of an Istanbulite imitasyoncu / Magdalena Crăciun
- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado
- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer
- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier
- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger
- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark
- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres
- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
- Notes:
- "The present volume arises from an international conference held at University College London in 2009"--Acknowledgements.
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the George Clapp Vaillant Book Fund.
- ISBN:
- 9781598745412
- 1598745417
- OCLC:
- 471811327
- Publisher Number:
- 99939134495
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