The twenty-first-century media industry : economic and managerial implications in the age of new media / edited by John Allen Hendricks.

Format:

Book

Contributor:

Hendricks, John Allen.

Series:

Studies in new media

Language:

English

Subjects (All):

Mass media--Technological innovations.

Mass media.

Digital media--Economic aspects.

Digital media.

Digital media--Social aspects.

Physical Description:

xiv, 296 pages : illustrations ; 24 cm.

Place of Publication:

Lanham, Md. : Lexington Books, [2010]

Contents:

Change: technology, economic implications, and consumer behaviors. New media: new technology, new ideas or new headaches / Suzy Smith and John Allen Hendricks

Media management: the changing media industry and adaptability / Mary Jackson Pitts and Lily Zeng

DVRs and the empowered audience: a transformative new media technology takes off / James R. Walker and Robert Bellamy

The obstinate audience revisited: the decline of network advertising / Douglas A. Ferguson

Going viral: mass media meets innovation / Joan Van Tassel

Implications of new media technologies. The first domino: the recorded music industry and new technology / Robert Bellamy and Robert Gross

Changes and challenges in the print industry: the new landscape of the print media / Steven Phipps

Challenges and opportunities, new models, and the emergence of the next newsroom / Jen McClure

Broadcast and cable on the third screen: moving television content to mobile devices / Jennifer Meadows

How to reach the masses: broadcasters' uses of the Internet and cell phones / Maria Williams-Hawkins

Making money with mobile / Maria Williams-Hawkins

Cinema in the age of RWX culture / Alexander Cohen

Local market radio: programming and operations in a new media world / Tony R. DeMars.

Notes:

Includes bibliographical references and index.

ISBN:

9780739140031

0739140035

9780739140055

0739140051

OCLC:

609529034