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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
LIBRA HF5415 .M378 2010
Available from offsite location
- Format:
- Book
- Author/Creator:
- Perreault, William D., Jr.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xxxix, 691 pages : illustrations (some color) ; 28 cm
- Edition:
- Twelfth edition.
- Place of Publication:
- New York : McGraw-Hill/Irwin, [2010]
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Louis A. Duhring Fund.
- ISBN:
- 9780073404813
- 0073404810
- 9780070172463
- 0070172463
- OCLC:
- 286444528
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