What women want : the global marketplace turns female-friendly / Paco Underhill.

Format:

Book

Author/Creator:

Underhill, Paco.

Language:

English

Subjects (All):

Women--United States--Attitudes.

Women.

Economic conditions.

Social conditions.

United States.

Women--United States--Social conditions--21st century.

Women--United States--Economic conditions--21st century.

Social influence.

Physical Description:

214 pages ; 25 cm

Edition:

First Simon and Schuster hardcover edition.

Place of Publication:

New York : Simon & Schuster, [2010]

Summary:

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence.--From publisher description.

Contents:

Housequake

Don't phunk with my hearth

Let us spray

Nice work if you can get it

We can work it out

To love, honor, and maintain

Should I stay or should I go?

The female, unplugged

Women and sin

The empress's new clothes

C'mon a my mall

Higher ground

Drugstores

See me, touch me, feel me, heal me

Almost cut my hair

Off the wall.

Notes:

Includes bibliographical references (page [205-206] and index.

ISBN:

9781416569954

1416569952

OCLC:

464593153