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Political campaigns and political advertising : a media literacy guide / Frank W. Baker ; foreword by David Considine.
Table of contents only Available online
View onlineAnnenberg Library - Reference JK2281 .B33 2009
Available
- Format:
- Book
- Author/Creator:
- Baker, Frank W. (Educational consultant)
- Language:
- English
- Subjects (All):
- Political campaigns--United States.
- Political campaigns.
- Politics and government.
- Media literacy.
- United States.
- Advertising, Political--United States.
- Advertising, Political.
- Media literacy--United States.
- United States--Politics and government--21st century.
- Physical Description:
- xxvi, 196 pages : illustrations ; 26 cm
- Place of Publication:
- Santa Barbara, Calif. : Greenwood Press, [2009]
- Contents:
- Foreword / by David Considine
- Acknowledgments
- Timeline : a history of media and politics
- Introduction
- Media literacy : understanding the meaning behind the messages
- Propaganda and spin : the power of the image over the word
- The media experts
- Analyzing photographs
- And then there was radio
- Why television?
- Popular appeals and techniques of persuasion in political advertising
- Analyzing campaign events
- The role of new media and new technology tools
- Trying to fix the money problem in elections
- Glossary
- Resources
- Index.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780313347559
- 0313347557
- OCLC:
- 193174844
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