The advertising and consumer culture reader / edited by Joseph Turow and Matthew P. McAllister.

Format:

Book

Contributor:

Turow, Joseph

McAllister, Matthew P.

Language:

English

Subjects (All):

Advertising--Social aspects.

Physical Description:

xi, 443 pages : illustrations ; 26 cm

Place of Publication:

New York : Routledge, 2009.

Contents:

Advertising : the magic system / Raymond Williams

The alien past : consumer culture in historical perspective / Susan Strasser

"Educate the public!" / Stuart Ewen

Televised consumption : women, advertisers and the early daytime television industry / Inger L. Stole

Dr. Brandreth has gone to Harvard / Ben H. Bagdikian

Economic censorship and free speech : the circle of communication between advertisers, media, and consumers / Jef I. Richards and John H. Murphy, II

The commodity flow of U.S. children's television / Matthew P. McAllister and J. Matt Giglio

Encoding advertisements : the creative perspective / Aidan Kelly, Katrina Lawlor, and Stephanie O'Donahoe

Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake / Devin Leonard

The outline of Philip Morris : advertising tobacco to gay men / Elizabeth A. Smith and Ruth E. Malone

Gender and advertisements : the rhetoric of globalisation / Maitrayee Chaudhuri

The construction of beauty : a cross-cultural analysis of women's magazine advertising / Katherine Frith, Ping Shaw, and Hong Cheng

"Just do it," but not on my planet / Robert Goldman and Stephen Papson

Reflections and reviews : an English teacher looks at branding / James B. Twitchell

Advertising as capitalist realism / Michael Schudson

The spectacular consumption of "true" African American culture : "whassup" with the Budweiser guys? / Eric King Watts and Mark P. Orbe

Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience / J. Robyn Goodman

Selling democracy : consumer culture and citizenship in the wake of September 11 / Greg Dickinson

Political advertising in US presidential campaigns : messages, targeting, and effects / Bruce W. Hardy

Campaign USA : with the internet comes a new political "clickocracy" / Jose Antonio Vargas

A new consumerism, 1960-1980 / Gary Cross

Pranking rhetoric : "culture jamming" as media activism / Christine Harold

Local foreign policy : students and communities join the fray / Naomi Klein

The work of being watched : interactive media and the exploitation of self-disclosure / Mark Andrejevic

Advertisers and audience autonomy at the end of television / Joseph Turow

Every nook and cranny : the dangerous spread of commercialized culture / Gary Ruskin and Juliet Schor

Advertising at the edge of the apocolypse / Sut Jhally

Notes:

Includes bibliographical references and index.

ISBN:

9780415963299

041596329X

9780415963305

0415963303

OCLC:

276139569