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Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.
LIBRA HF5415.34 .S26 2010
Available from offsite location
- Format:
- Book
- Author/Creator:
- Samuel, Lawrence R.
- Language:
- English
- Subjects (All):
- Motivation research (Marketing)--United States--History.
- Motivation research (Marketing).
- Subliminal advertising--United States--History.
- Subliminal advertising.
- Consumer behavior.
- History.
- Advertising.
- Psychological aspects.
- United States.
- Advertising--United States--Psychological aspects--History.
- Consumer behavior--United States--History.
- Physical Description:
- 218 pages ; 24 cm
- Place of Publication:
- Philadelphia : University of Pennsylvania Press, [2010]
- Contents:
- The psychology of everyday living
- The sophisticated sell
- The secret pitch
- The fertile moment
- The psychology of the world of objects.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780812242515
- 0812242513
- OCLC:
- 482562816
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