Creating preschool television : a story of commerce, creativity and curriculum / Jeanette Steemers.

Format:

Book

Author/Creator:

Steemers, Jeanette.

Language:

English

Subjects (All):

Preschool children.

Children's television programs.

Television and children.

Educational television programs.

Physical Description:

viii, 252 pages : illustrations ; 23 cm

Place of Publication:

Basingstoke, England ; New York : Palgrave Macmillan, 2010.

Summary:

"Around the world small children are captivated by programmes produced especially for them - from stalwarts like Sesame Street to recent arrivals such as Teletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a complex, commercially-driven global business"--Provided by publisher.

Contents:

Understanding preschool television as a production ecology

Safe at home : the origins of preschool television as a public service project

Growing up : the rise of the global market in preschool programming

Broadcaster perspectives on preschool production

Players in rights management and production

Production preliminaries : development and research

Production checklists, rules and assumptions

In production

Spinning off profits : ancillary exploitation and the power of retail

Policy interventions and the crisis in children's television

The bigger picture : preschool television in its critical and aesthetic contexts

Conclusions and future outlook.

Notes:

Includes bibliographical references and index.

ISBN:

9780230574403

0230574408

OCLC:

428030611