United States Presidential Election Campaign Media Analysis, 1996 / Marion R. Just, Ann N. Crigler, Tami Buhr.

Format:

Datafile

Contributor:

Just, Marion R.

Crigler, Ann N.

Buhr, Tami.

Inter-university Consortium for Political and Social Research.

Series:

ICPSR (Series) ; 3139.

ICPSR ; 3139

Language:

English

Genre:

Academic theses.

Physical Description:

1 online resource.

Edition:

ICPSR version.

Place of Publication:

Ann Arbor, Mich. : Inter-university Consortium for Political and Social Research [distributor], 2001.

System Details:

Mode of access: World Wide Web.

data file

Summary:

This study consists of a content analysis of 12 different campaign information sources from the 1996 presidential election campaign. Each communication outlet (or medium) was analyzed using a consistent set of guidelines so the various kinds of media could be rigorously compared. The media include traditional news outlets, such as network and cable television news (CBS, ABC, NBC, CNN), news magazines (TIME magazine), newspapers (the NEW YORK TIMES and various other local newspapers), and political advertising, speeches, and debates. Other analyzed media include newer forms of campaign media, such as televised candidate interviews, candidate Web sites, and free televised candidate spots. Areas of investigation include type of news story, partisan focus of the story, control of the story, substantive focus of the story, election topics covered, sources of the story, issues revised, policy debate, reporting of the candidates' records and proposals, discussions of candidates' general political conduct, their personal background, and associates of the presidential candidates, and the political "horse race," in which reporters and sources assess the political strength or viability of each of the candidates. The information is presented in three types of files for each medium. The first file type is the Story-Level Data file, which is the master data file. It contains all of the variables coded, and the unit of analysis is the story, interview, ad, speech, etc. The second file type is the Multiple Story-Level Data file. In this file, topics span a number of units. For example, all issues mentioned in a "story" are coded, and each issue is considered a unit. This file contains the following coding blocks: polls, interview guests, topics, sources, issues, candidates' records, proposals and issue stands, sound bites, mentions of election-year players, correcting the record, and... Cf.: http://dx.doi.org/10.3886/ICPSR03139

Contents:

Part 1: Candidate Ads, Multiple Story-Level Data; Part 2: Candidate Ads, Statement-Level Data; Part 3: Candidate Ads, Story-Level Data; Part 4: CNN, Multiple Story-Level Data; Part 5: CNN, Statement-Level Data; Part 6: CNN, Story-Level Data; Part 7: Convention Speeches, Multiple Story-Level Data; Part 8: Convention Speeches, Statement-Level Data; Part 9: Convention Speeches, Story-Level Data; Part 10: Candidate Debates, Multiple Story-Level Data; Part 11: Candidate Debates, Statement-Level Data; Part 12: Candidate Debates, Story-Level Data; Part 13: Free Airtime Ads, Multiple Story-Level Data; Part 14: Free Airtime Ads, Statement-Level Data; Part 15: Free Airtime Ads, Story-Level Data; Part 16: Televised Candidate Interviews, Multiple Story-LevelData; Part 17: Televised Candidate Interviews, Statement-Level Data; Part 18: Televised Candidate Interviews, Story-Level Data; Part 19: Composite Local Newspaper, Multiple Story-Level Data; Part 20: Composite Local Newspaper, Statement-Le...

Notes:

Title from ICPSR DDI metadata of 2004-10-30.

OCLC:

61153549

Access Restriction:

Restricted for use by site license.