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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout [with Steve Rivkin].
LIBRA CD-ROM A-10 no.256
Available from offsite location
- Format:
- Sound recording
- Author/Creator:
- Trout, Jack.
- Series:
- Audio-Tech Business Book Summaries (Series)
- Audio-Tech business book summaries.
- Language:
- English
- Subjects (All):
- Positioning (Advertising).
- Competition.
- Strategic planning.
- Marketing.
- Genre:
- Sound recordings.
- Physical Description:
- 1 audio disc : digital ; 4 3/4 in. + 1 booklet.
- 4 3/4 in.
- Place of Publication:
- Willowbrook, IL : Audio-Tech Business Book Summaries, [2010]
- System Details:
- digital
- optical
- 1.4 m/s
- digital recording
- Notes:
- "January 2010."
- "Reorder #1102".
- Abridged.
- OCLC:
- 525367607
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