Crash course : the American automobile industry's road from glory to disaster / Paul Ingrassia.

Format:

Book

Author/Creator:

Ingrassia, Paul.

Language:

English

Subjects (All):

Automobile industry and trade--United States--History.

Automobile industry and trade.

United States.

History.

Physical Description:

306 pages, 16 unnumbered pages of plates : illustrations ; 24 cm

Edition:

First edition.

Place of Publication:

New York : Random House, [2010]

Summary:

This is the saga of the American automobile industry's rise and demise, a story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies--once proud symbols of prosperity--through bankruptcy. Pulitzer winner Paul Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? He also describes dysfunctional corporate cultures and Detroit's perverse system of "inverse layoffs." Along the way we meet Detroit's frustrated reformers and witness the wrenching decisions that Ford executives had to make to avoid GM's fate. Informed by Ingrassia's 25 years of covering the auto industry for The Wall Street Journal, and showing an appreciation for Detroit's profound influence on our country's society and culture, this is a uniquely American and deeply instructive story.--From publisher description.

Contents:

Where the weak are killed and eaten

Dynasty and destiny

Glory days of ponies and goats

Crummy cars and CAFE Society

Honda comes to the cornfields

Repentance, rebirth and relapse

"Car Jesus" and the rise of the SUV

Potholes and missed opportunities

From riches to rags

The hurricane that hit Detroit

Chapter 11?

As the precipice approaches

Bailouts, bankruptcies, and beyond

Another chance.

Notes:

Includes bibliographical references (pages [283]-291) and index.

ISBN:

9781400068630

1400068630

OCLC:

326531549