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Branded : branding in sport business / edited by Jason W. Lee.
LIBRA GV716 .B75 2010
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Sports--United States--Marketing.
- Sports.
- Advertising--Social aspects.
- Branding (Marketing).
- United States.
- Marketing.
- Sports--Economic aspects--United States.
- Sports--Economic aspects.
- Branding (Marketing)--United States.
- Advertising--Social aspects--United States.
- Advertising.
- Physical Description:
- xi, 341 pages, 16 unnumbered pages of plates : color illustrations, color map ; 23 cm
- Place of Publication:
- Durham, N.C. : Carolina Academic Press, [2010]
- Notes:
- Includes bibliographical references.
- ISBN:
- 9781594605062
- 1594605068
- OCLC:
- 452292978
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