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Children's television commercials; a content analysis / Charles Winick [and others]. Foreword by Paul F. Lazarsfeld.
LIBRA HF6146.T42 C45
Available from offsite location
- Format:
- Book
- Series:
- Praeger special studies in U.S. economic, social, and political issues
- Language:
- English
- Subjects (All):
- Television advertising--United States.
- Television advertising.
- United States.
- Television and children.
- Physical Description:
- xiv, 156 pages ; 25 cm.
- Place of Publication:
- New York : Praeger, [1973]
- Notes:
- Bibliography: pages 144-147.
- OCLC:
- 685783
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