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Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.

Annenberg Library - Reference RA427.8 .S625 2011
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Holman Biotech Commons RA427.8 .S625 2011
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Format:
Book
Contributor:
Cheng, Hong, 1958-
Kotler, Philip.
Lee, Nancy, 1932-
Language:
English
Subjects (All):
Health promotion.
Social marketing.
Public health.
Health Promotion.
Social Marketing.
Health Behavior.
Medical Subjects:
Health Promotion.
Social Marketing.
Health Behavior.
Physical Description:
xxv, 422 pages : illustrations ; 23 cm
Place of Publication:
Sudbury, Mass. : Jones and Bartlett, [2011]
Notes:
Includes bibliographical references and index.
ISBN:
9780763757977
0763757977
OCLC:
391390619

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