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Advertisers' pocketbook : a useful manual concerning the preparation of copy and illustrations, the typographical arrangement of advertisements, the choice of media and the methods essential in successful advertising.
Kislak Center for Special Collections - Rare Book Collection HF5823 .I635 1913
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- Format:
- Book
- Author/Creator:
- International Correspondence Schools.
- Language:
- English
- Subjects (All):
- Advertising--Handbooks, manuals, etc.
- Advertising.
- Advertising--Great Britain.
- Great Britain.
- Genre:
- Handbooks and manuals.
- Physical Description:
- xiv, 398 pages, 2 unnumbered pages of plates : illustrations (some color) ; 14 cm
- Edition:
- First edition.
- Place of Publication:
- Kingsway, London : International Correspondence Schools, 1913.
- Notes:
- Includes index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Classes of 1883 and 1884 Fund.
- OCLC:
- 65470812
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