2 options
A novel marketplace : mass culture, the book trade, and postwar American fiction / Evan Brier.
LIBRA PS379 .B675 2010
Available from offsite location
- Format:
- Book
- Author/Creator:
- Brier, Evan.
- Language:
- English
- Subjects (All):
- American fiction--20th century--History and criticism.
- American fiction.
- Fiction--Publishing--United States--History--20th century.
- Fiction.
- Literature publishing--Economic aspects--United States--History--20th century.
- Literature publishing.
- Authors and publishers--United States--History--20th century.
- Authors and publishers.
- Literature publishing--Economic aspects.
- History.
- Fiction--Publishing.
- United States.
- Physical Description:
- 199 pages ; 24 cm
- Place of Publication:
- Philadelphia : University of Pennsylvania Press, [2010]
- Contents:
- Introduction : selling the novel in the age of mass culture
- Constructing the postwar art novel : the making and marketing of The sheltering sky
- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture
- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit
- From novel to blockbuster : Peyton Place and the narrative of cultural decline
- 1959 and beyond : mergers, acquisitions, and Norman Mailer
- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780812242072
- 0812242076
- OCLC:
- 320799632
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.