Women, advertising and representation : beyond familiar paradigms / edited by Sue Abel, Marjan deBruin, Anita Nowak.

Format:

Book

Contributor:

Abel, Sue.

Bruin, Marjan de.

Nowak, Anita.

Series:

Hampton Press communication series. Women, culture and mass communication

The Hampton Press communication series. Women, culture and mass communication

Language:

English

Subjects (All):

Women.

Mass media and women.

Feminism and mass media.

Physical Description:

vii, 256 pages : illustrations ; 23 cm.

Place of Publication:

Cresskill, NJ : Hampton Press, [2010]

Contents:

Contextualizing women/advertising/representation / Anita Nowak, Sue Abel and Marjan de Bruin

Sex, sameness and desire : thoughts on Versace and the clone / Isabelle Loring Wallace

A (bad) habit of thinking : challenging and changing the pornographic worldview / Jane Caputi

Lara Croft in ads / Birgit Pretzsch

Naturalizing gender : watered-down women and grounded men in Japanese TV commercials / Todd Joseph Miles Holden

Negotiating Gaijin beauty : Japanese women read western models in Japanese advertising / Fabienne Darling-Wolf

Nimble hands weaving culture : representation and sale of Turkish carpets over the Internet / Damla Isik

Was there really a crisis? : female images in the recontextualisation of political issues in Indonesian television advertisements / Wiwik Sushartami

Television commercials and rural women in India : reaching the unreached / Ila Patel

Reading the "plus-size" woman in mode magazine / Anita Nowak

Kellogg's and Virginia Slims offer only a "wink" to women while new advertising campaigns dare to enter the sign of feminism / Vickie Rutledge Shields and Dawn Heinecken

Ladies night : bar flyers as a technology of heteronormative construction of gender / Aurélie Lebrun.

Notes:

Includes bibliographical references and indexes.

ISBN:

9781572739277

1572739274

9781572739284

1572739282

OCLC:

424454974