Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.

Format:

Book

Author/Creator:

Gray, Jonathan (Jonathan Alan)

Language:

English

Subjects (All):

Advertising--Television programs--Social aspects.

Advertising.

Advertising--Motion pictures--Social aspects.

Television programs--Marketing--Social aspects.

Television programs.

Motion pictures--Marketing--Social aspects.

Motion pictures.

Paratext.

Intertextuality.

Mass media and culture.

Motion pictures--Marketing.

Social aspects.

Television programs--Marketing.

Advertising--Motion pictures.

Advertising--Television programs.

Physical Description:

xi, 247 pages : illustrations ; 24 cm

Place of Publication:

New York : New York University Press, [2010]

Summary:

It is virtually .impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, and guerilla marketing ensures that we know a great deal about many shows without ever having watched them. Those extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of shows and informing our decisions about what to watch and even how to watch.

Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, analyzing paratexts such as DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

Contents:

Introduction: film, television, and off-screen studies

From spoilers to spinoffs: a theory of paratexts

Coming soon! Hype, intros, and textual beginnings

Bonus materials: digital auras and authors

Under a long shadow: sequels, prequels, pre-texts, and intertexts

Spoiled and mashed up: viewer-created paratexts

In the world, just off screen: toys and games

Conclusion: "In the DNA": creating across paratexts.

Notes:

Includes bibliographical references and index.

ISBN:

9780814731949

0814731945

9780814731956

0814731953

OCLC:

326483141