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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.
Lippincott Library HF5415.2 .W29 2010
Available
- Format:
- Book
- Author/Creator:
- Ward, Douglas B., 1961-
- Language:
- English
- Subjects (All):
- Marketing research--United States--History.
- Marketing research.
- Parlin, Charles Coolidge, 1872-1942.
- Parlin, Charles Coolidge.
- Curtis Publishing Company.
- History.
- United States.
- Physical Description:
- viii, 228 pages : illustrations, maps ; 22 cm
- Place of Publication:
- Philadelphia : Temple University Press, 2010.
- Contents:
- A new era of business
- An unlikely leader
- What was commercial research?
- Winning over the skeptics
- Barbarians, farmers, and consumers
- Readers as consumers
- Chasing the consumer, protecting the company
- The legacy of commercial research.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781439900154
- 1439900159
- OCLC:
- 263993796
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