Sales prospects in Philadelphia.

Format:

Book

Contributor:

Cawl, Franklin Robert, 1890-

Public Ledger, Philadelphia. Merchandising and Research Department.

Wharton School.

Language:

English

Subjects (All):

Market surveys--Pennsylvania--Philadelphia--Statistics.

Market surveys.

Advertising, Newspaper--Pennsylvania--Philadelphia--Statistics.

Advertising, Newspaper.

Advertising-to-sales ratio--Pennsylvania--Philadelphia--Statistics.

Advertising-to-sales ratio.

Philadelphia (Pa.)--Economic conditions--Statistics.

Philadelphia (Pa.).

Pennsylvania--Philadelphia.

Genre:

Statistics.

Physical Description:

42 pages, 2 unnumbered folded leaves of plates : illustrations ; 29 cm

Other Title:

Title on p. 4: Cawl Survey

Place of Publication:

[Philadelphia, Pa.] : [Public Ledger, Merchandising and Research Dept., and the Wharton School, University of Pennsylvania], [1928]

Notes:

Title from cover.

Letters of transmittal explain the purpose and methods of the 1927 advertising/marketing survey of Philadelphia newspapers, sponsored by the Public Ledger and organized by Franklin R. Cawl of the Wharton School; survey familiarly known as the Cawl Survey.

Local Notes:

Map on inside cover wanting.

OCLC:

496003670