Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou.

Format:

Book

Author/Creator:

Hesz, Alex.

Contributor:

Neophytou, Bambos.

Language:

English

Subjects (All):

Consumer behavior--Psychological aspects.

Consumer behavior.

Social responsibility of business.

Green marketing.

Guilt.

Physical Description:

xvii, 266 pages ; 24 cm

Place of Publication:

Chichester, U.K. : Wiley, 2010.

Summary:

'Guilt’ has replaced 'Fear’ as our dominant emotion when we consume messages of mass media and marketing and that shift is set to change everything. With more information at our disposal than ever, we're able to see the true cost of what is done to meet our needs, from foreign wars to cheap trainers.

How did this come about? What effects is this having on mass communications? How are brands, business, organisations and individuals responding to this? These are the questions addressed in Guilt Trip.

Contents:

Chapter 1 An Irrational Animal 1

1.1 The Sneetches and Other Parables 1

1.2 A Rose by Any Other Name 15

1.3 ’Tis the Season for Extraordinary Mass Acquisition 31

Chapter 2 The Necessary Lie 45

2.1 What is Marketing? 45

2.2 A Brief History of Shouting - Part 1 56

2.3 A Brief History of Shouting - Part 2 68

2.4 Omnipotent Slaves 82

Chapter 3 You Can't Handle the Truth 99

3.1 Keep It Simple, Stupid 99

3.2 An Extraordinary Addiction 111

3.3 The Tuna that won't Turn Pink in the Can 123

Chapter 4 Guilt is the New Fear 139

4.1 The Pet Goat, and Other Frightening Stories 139

4.2 Culpability Killed the Cat 151

4.3 The Big Green Button 165

Chapter 5 Shades of Green 177

5.1 A Sweet Truth, or, A-Till-a the Un-healthy 177

5.2 A Token of Appreciation 192

5.3 The Arabian Babbler and Bob Dylan 205

Chapter 6 Reparations 217

6.1 Ask not 217

6.2 It's OK to be Bad 230

6.3 What Now? 244.

Notes:

Includes bibliographical references and index.

ISBN:

9780470746226

047074622X

OCLC:

320800354

Online:

Contributor biographical information

Publisher description