Scenes of Parisian modernity : culture and consumption in the nineteenth century / H. Hazel Hahn.

Format:

Book

Author/Creator:

Hahn, H. Hazel.

Language:

English

Subjects (All):

Consumption (Economics)--France--Paris--History--19th century.

Consumption (Economics).

Consumer behavior--France--Paris--History--19th century.

Consumer behavior.

Advertising--France--Paris--History--19th century.

Advertising.

History.

France--Paris.

Physical Description:

xii, 289 pages : illustrations ; 25 cm

Edition:

First edition.

Place of Publication:

New York : Palgrave Macmillan, 2009.

Summary:

"Integrating the history of Paris with the history of consumption, the press, publicity, advertising and spectacle, this book traces the evolution of the urban core districts of consumption and explores elements of consumer culture such as the print media, publishing, retail techniques, tourism, city marketing, fashion, illustrated posters and Montmartre culture in the nineteenth century. Hahn emphasizes the tension between art and industry and between culture and commerce, a dynamic that significantly marked urban commercial modernity that spread new imaginary about consumption. She argues that Parisian consumer culture arose earlier than generally thought, and explores the intense commercialization Paris underwent"--Provided by publisher.

Contents:

Section I 1815-1848

1 Consumption as Urban Pleasure: The Rise of Modern Consumer Culture 15

2 Paris, the Capital of Amusement, Fashion, and Modernity 45

3 Fashion Discourses in Fashion Magazines and Delphinede Girardin's Lettres Parisiennes 63

4 Charlatanism or Modern Merchandising?: The Mentalitš of Publicity and the Commercialization of Culture 81

5 Puff Marries Advertising: Mechanization and Absurd Consumerism in J. / J. Grandville's Un Autre Monde 107

Section II 1848-1914

Introduction 125

6 Boulevard Culture, Consumption, and Spectacle 127

7 Furnishing the Street: Urban Rationalization and Its Limits 143

8 Consumer Technologies and Celebrity Culture 161

9 The Modernity of Poster Art 183

10 Le Courrier Franȧis, Gřaudel Cough Drops, and Advertising as Art 205.

Notes:

Includes bibliographical references and index.

ISBN:

9780230615830

023061583X

OCLC:

268792511