Global political marketing / edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd.

Format:

Book

Contributor:

Lees-Marshment, Jennifer.

Strömbäck, Jesper.

Rudd, Chris.

Series:

Routledge research in political communication ; 3.

Routledge research in political communication ; 3

Language:

English

Subjects (All):

Public relations and politics.

Communication in politics.

Marketing--Political aspects.

Marketing.

Campaign management.

Political campaigns.

Physical Description:

xvi, 301 pages : illustrations ; 24 cm.

Place of Publication:

London ; New York : Routledge, 2010.

Contents:

1 Global political marketing / Jennifer Lees-Marshment 1

2 A framework for comparing political market-orientation / Jesper Strm̲bc̃k 16

3 Political marketing in Germany / Michaela Maier, Jens Tenscher, Kirsten Schüller 34

4 Political market-orientation in a multi-party system: the Swedish case / Jesper Strm̲bc̃k 52

5 New Zealand political marketing: marketing communication rather than the product? / Jennifer Lees-Marshment 65

6 Australian political marketing: substance backed by style / Andrew Hughes, Stephen Dann 82

7 Political marketing in the United States: from market- towards sales-orientation? / Jonathan Knuckey 96

8 UK political marketing: a question of leadership? / Jennifer Lees-Marshment, Robin T. Pettitt 133

9 The level of market-orientation of political parties in Greece / Iordanis Kotzaivazoglou, Yorgos Zotos 128

10 Political salesmen in Hungary / Balz̀s Kiss, Zsuzsanna Mihl̀yffy 143

11 The Czech case: a marketing-oriented party on the rise? / Anna Matuškov,̀ Otto Eibl, Alexander Braun 157

12 Testing the market-oriented model of political parties in a non-Western context: the case of Taiwan / Dafydd J. Fell, Isabelle Cheng 175

13 Political marketing in Ghana / Kobby Mensah 189

14 Political marketing in a weak democracy: the Peruvian case / Pedro Patrn̤ Galindo 202

15 Political marketing techniques in Russia / Derek S. Hutcheson 218

16 Political market-orientation in Japan / Masahiko Asano, Bryce Wakefield 234

17 Implementing and interpreting market-orientation in practice: lessons from the UK / Roger Mortimore, Mark Gill 249

18 Political marketing, party behaviour and political science / Mick Temple 263

19 Global political marketing: analysis and conclusions / Jennifer Lees-Marshment, Chris Rudd, Jesper Strm̲bc̃k 278.

Notes:

Includes bibliographical references and index.

ISBN:

0415427223

9780415427227

0203869338

9780203869338

OCLC:

166382996