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Books for sale : the advertising and promotion of print since the fifteenth century / edited by Robin Myers, Michael Harris and Giles Mandelbrote.
LIBRA Z280 .B68 2009
Available from offsite location
- Format:
- Book
- Series:
- Publishing pathways
- Language:
- English
- Subjects (All):
- Books--Marketing--History.
- Books.
- Selling--Books--History.
- Selling.
- Booksellers and bookselling--History.
- Booksellers and bookselling.
- Book industries and trade--History.
- Book industries and trade.
- History.
- Selling--Books.
- Books--Marketing.
- Physical Description:
- xvi, 191 pages : illustrations, maps ; 24 cm.
- Place of Publication:
- New Castle, DE : Oak Knoll Press ; London : British Library, 2009.
- Summary:
- "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
- Contents:
- Sale advertisements for books printed in the fifteenth century / Lotte Hellinga
- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson
- Printed advertisements: some variations in their use around 1700 / Michael Harris
- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock
- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson
- From protection to promotion: the uses of the book jacket / Alan Powers
- The use and effect of literary prizes in the late twentieth century / Peter Straus
- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the John G. Hartman Memorial Library Fund.
- ISBN:
- 9781584562658
- 158456265X
- 9780712350853
- 0712350853
- OCLC:
- 456373702
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