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America in JeruSALEm : globalization, national identity, and Israeli advertising / Anat First and Eli Avraham.
LIBRA DS113.3 .F57 2009
Available from offsite location
- Format:
- Book
- Author/Creator:
- Firsṭ, ʻAnat.
- Language:
- English
- Subjects (All):
- National characteristics--Israel.
- National characteristics.
- Popular culture and globalization.
- Advertising--Social aspects.
- Israel--Civilization--American influences.
- Israel.
- Civilization.
- Advertising--Social aspects--Israel.
- Advertising.
- Americanization.
- Popular culture and globalization--Israel.
- Physical Description:
- xvii, 138 pages : illustrations ; 24 cm
- Place of Publication:
- Lanham : Lexington Books, [2009]
- Contents:
- Globalization, Americanization, advertising, and the Israeli society
- The national sphere
- The geographical sphere
- The capitalist-economic sphere
- The cultural sphere
- National identity, advertising, and patriotism during crisis
- Conclusions.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780739133255
- 073913325X
- 9780739133279
- 0739133276
- OCLC:
- 430736536
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