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The curse of the mogul : what's wrong with the world's leading media companies / Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.
- Format:
- Book
- Author/Creator:
- Knee, Jonathan A.
- Language:
- English
- Subjects (All):
- Mass media--Management.
- Mass media.
- Physical Description:
- xii, 304 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Portfolio, 2009.
- Contents:
- The media landscape
- The landscape of competitive advantage
- The structure of media industries
- Debunking media myths
- The Internet is not your friend
- Content is not king : movies, music, and books
- Efficient operations in media : do you think I'm sexy?
- Putting it all together : networks and databases
- Managing competition in media : can't we all just get along?
- All (profitable) media is local : newspapers, theaters, and communications
- Reinforcing competitive advantage in media
- Bad mogul : media mergers and acquisitions
- Media M&A that works : one that happened and one that didn't
- Good mogul : the outperformers.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781591842644
- 1591842646
- OCLC:
- 361888117
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