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The business of media distribution : monetizing film, TV, and video content / Jeff Ulin.
Van Pelt Library PN1995.9.M29 U45 2010
By Request
- Format:
- Book
- Author/Creator:
- Ulin, Jeff.
- Language:
- English
- Subjects (All):
- Motion pictures--Marketing.
- Motion pictures.
- Video recordings--Marketing.
- Video recordings.
- Television broadcasting--Marketing.
- Television broadcasting.
- Physical Description:
- xvii, 509 pages : illustrations ; 23 cm
- Place of Publication:
- Burlington, MA : Focal Press, [2010]
- Contents:
- Market opportunity and segmentation : the diverse role of studios and networks
- Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea
- Financing production : studios and networks as venture capitalists
- Theatrical distribution
- The home video business
- Television distribution
- Internet distribution, downloads, and on-demand streaming : a new paradigm
- Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets
- Marketing
- Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780240812007
- 024081200X
- OCLC:
- 449283597
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