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Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Sutton.
Lippincott Library HF5805 .S87 2009
Available
- Format:
- Book
- Author/Creator:
- Sutton, Denise H.
- Language:
- English
- Subjects (All):
- Women in the advertising industry--United States--History.
- Women in the advertising industry.
- Women in advertising--United States--History.
- Women in advertising.
- Beauty, Personal--United States--History.
- Beauty, Personal.
- J. Walter Thompson Company. Women's Editorial Department.
- J. Walter Thompson Company.
- Advertising agencies--United States--History.
- Advertising agencies.
- History.
- United States.
- Physical Description:
- xii, 210 pages : illustrations ; 22 cm
- Edition:
- First edition.
- Place of Publication:
- New York : Palgrave Macmillan, 2009.
- Contents:
- From suffrage to soap : Helen Lansdowne Resor and the women's editorial department
- "Good looks supremacy" : advertising an American ideal beauty
- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study
- Selling sex and science : Woodbury's facial soap case study
- J. Walter Thompson's international expansion and the ideology of civilization
- J. Walter Thompson's international advertisements : the universal appeal to beauty.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780230611740
- 0230611745
- OCLC:
- 226356998
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