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Branding the man : why men are the next frontier in fashion retail / by Bertrand Pellegrin.
Lippincott Library HC79.C6 P45 2009
Available
- Format:
- Book
- Author/Creator:
- Pellegrin, Bertrand.
- Language:
- English
- Subjects (All):
- Male consumers.
- Marketing.
- Fashion.
- Physical Description:
- xxii, 201 pages : illustrations ; 24 cm
- Place of Publication:
- New York, NY : Allworth Press, [2009]
- Contents:
- Who's the man?
- Whay the men's store must change?
- When retail is relevant
- Where the boys are
- Where men are king
- Creating the branded men's environment
- Retailers making their mark : who leads? who follows?
- Getting the goods : let the merchandise tell the story
- The power of retail design
- Using technology to enhance the men's retail experience
- Setting the stage : activating the store
- The store as town square : a toolbox for creating a customer community
- Customer service : a store's recipe for success
- The ten commandments of a great men's store
- Conclusion : branding the man : retailing's next frontier.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781581156638
- 1581156634
- OCLC:
- 316029016
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