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Theories of mass communication / Melvin L. De Fleur, Sandra Ball-Rokeach.
LIBRA HM258 .D35 1975
Available from offsite location
- Format:
- Book
- Author/Creator:
- DeFleur, Melvin L. (Melvin Lawrence), 1923-2017.
- Ball-Rokeach, Sandra, 1941- author.
- Language:
- English
- Subjects (All):
- Mass media--Social aspects.
- Mass media.
- Physical Description:
- xv, 288 pages : illustrations ; 21 cm
- Edition:
- Third edition.
- Place of Publication:
- New York : D. McKay Co., 1975.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 067930293X
- OCLC:
- 2932276
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