2 options
The long road to Decatur ; a history of Personal Influence / executive producer ; producer & writer Glenda Balas ; a production of the Department of Communication and Journalism, University of New Mexico.
Annenberg Circulation Desk DVD HM1236 .L66 2007
Available
LIBRA DVD 002 398
Available from offsite location
- Format:
- Video
- Language:
- English
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Consumers--Attitudes.
- Consumers.
- Social influence.
- Sociology.
- Advertising--Social aspects--United States.
- Marketing--Social aspects.
- Marketing.
- Documentary films.
- Marketing--Psychological aspects.
- Public opinion.
- Mass media.
- Advertising--Social aspects.
- Decatur (Ill.).
- Culture.
- United States.
- Genre:
- Video recordings.
- Physical Description:
- 1 videodisc (25 min.) : sound, color with black and white sequences ; 4 3/4 in.
- Place of Publication:
- [Albuquerque, New Mexico] : [University of New Mexico, Dept. of Communication and Journalism], [2007]
- System Details:
- DVD.
- digital
- optical
- video file
- DVD video
- Summary:
- Covers the history, study and researching the making of the book entitled Personal Influence : the part played by people in the flow of mass communications, compiled and authored by Elihu Katz, C. Wright Mills and Paul Lazarsfeld. Interviews with Elihu Katz, John Summers (Harvard University), David Morrison (University of Leeds), Kurt Lang (University of Washington), John Rush (Decatur, IL.), Charles Kadushin (Brandis University), Thelma McCormack (York University), Lotte Bailyn, and Peter Simonson (University of Colorado).
- Credits:
- Narrator, David House, KUNM-FMI ; executive producer, Peter Simonson ; producer/writer, Glenda Balas ; photography director/editor, Jason Balas ; production assistant, David Park.
- Notes:
- On container: Updated for 2008.
- OCLC:
- 432090346
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