Global Englishes in Asian contexts : current and future debates / edited by Kumiko Murata and Jennifer Jenkins.

Format:

Book

Contributor:

Murata, Kumiko, 1952-

Jenkins, Jennifer, 1950-

Language:

English

Subjects (All):

English language--Asia.

English language.

English language--Variation--Asia.

English language--Variation.

Asia.

Physical Description:

xi, 233 pages : illustrations ; 22 cm

Place of Publication:

Houndmills ; New York : Palgrave Macmillan, 2009.

Contents:

1 Introduction: Global Englishes from Global Perspectives / Kumiko Murata, Jennifer Jenkins 1

Part I Understanding Englishes and English as a Lingua Franca (ELF) in Asia

2 Dimensions of Understanding in Cross-Cultural Communication / Larry E. Smith 17

3 Accommodation and the Idiom Principle in English as a Lingua Franca / Barbara Seidhofer, Henry Widdowson 26

4 Exploring Attitudes towards English as a Lingua Franca in the East Asian Context / Jennifer Jenkins 40

Part II Cultural Identity, Ideology and Attitudes in Englishes in Asia

5 Pygmalion in Singapore: From Cockney to Singlish / Tony T. N. Hung 59

6 Japanese English for EIAL: What it should be like and how much has been introduced / Morizumi Mamoru 73

7 Characteristics of Korea English as a Glocalized Variety / Kyung-Ja Park 94

Part III Englishes in Asian Academic and Business Contexts

8 Academic Writing in World Englishes: The Asian Context / Yamuna Kachru 111

9 Standards and Linguistic Realities of English in the Malaysian Workplace / Saran Gill 131

10 English in Asian Advertising and the Teaching of World Englishes / Tej K. Bhatia 154

Part IV The Future of Englishes: A Paradigm Shift?

11 Asian Englishes in the Asian Age: Contexts and Challenges / Braj B. Kachru 175

12 Plurilithic Englishes: Towards a 3D Model / Alastair Pennycook 194

13 The Future of English: Beyond the Kachruvian Three Circle Model? / Yasukata Yano 208.

Notes:

Includes bibliographical references and index.

ISBN:

9780230221031

0230221033

9780230221024

0230221025

OCLC:

294885543