2 options
Coming soon : film trailers and the selling of Hollywood technology / Keith M. Johnston.
Van Pelt Library PN1995.9.T68 J64 2009
Available
LIBRA PN1995.9.T68 J64 2009
Available from offsite location
- Format:
- Book
- Author/Creator:
- Johnston, Keith M., 1973-
- Language:
- English
- Subjects (All):
- Film trailers.
- Advertising--Motion pictures.
- Advertising.
- Physical Description:
- ix, 218 pages : illustrations ; 23 cm
- Place of Publication:
- Jefferson, N.C. : McFarland, [2009]
- Summary:
- "This book demonstrates how the trailer has educated audiences in new film technologies, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, Internet, and iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era"--Provided by publisher.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780786444328
- 0786444320
- OCLC:
- 318421129
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.